I am intrigued by the way we speak about the ‘hard’ and “soft” issues in business. There is often legitimacy implied to the 'hard' and illegitimacy to the 'soft'. I wonder, is this valid?
What we mean is that hard issues are tangible and measurable and soft issues are intangible and inferred. As a result, we gain reassurance from the measurable, and reservations from the unmeasurable.